Meet Your Strategic Partner in Growth
"As your Online Business Consultant, I’ll be your go-to girl for all things Operations, Project, and Team Management."
Ready to work together? I’m pretty sure that in no time, “Let me ask Dia” will be your new favorite catchphrase.
Meet Dia
Self-taught and results-driven, Dia brings a rare combination of strategic thinking and hands-on execution. She doesn't hand clients a template and walk away — she gets into the details, audits what's broken, documents what works, and builds the infrastructure that makes sustainable growth possible. From SOP development and revenue cycle process design to team management and operational planning, her work directly reduces risk, increases accountability, and gives business owners back their time.
Her clients span healthcare, coaching, consulting, and nonprofit sectors, and they consistently describe working with Dia as the turning point when their business finally started running like a real operation. When she's not building systems for clients, she's developing her team of operations professionals — proving that great ops work doesn't stop at the strategy session.
Jordonna "Dia" Colley is a Detroit-based Operations Strategist and Director of Operations consultant with over a decade of experience turning chaotic, founder-dependent businesses into streamlined, scalable operations. She is the founder of DiaGurl Custom Virtual Services, where she partners with small business owners, nonprofits, and service-based organizations to build the systems, processes, and team structures that allow them to grow without burning out.
Ready to work together? I’m pretty sure that in no time, “Let me ask Dia” will be your new favorite catchphrase.
Our Mission
DiaGurl Custom Virtual Services is dedicated to providing strategic partnerships and implementation services to small business owners, particularly women and minorities, seeking to establish sustainable businesses.
As an operational management firm, our mission is to bring clarity and operational expertise to the complex world of business building. By analyzing businesses from three critical vantage points, the business owner, the team, and the client, we provide customized solutions that create processes, systems, and accountability for achieving business goals. We strive to be the voice of reason for our clients as they navigate the challenges of business ownership, helping them achieve long-term success.
Our Core Values
Built on Purpose. Powered by Integrity.
Excellence That Elevates
We create space where real leadership thrives.
Black women are seen, heard, and supported—without code-switching.
We operate in truth, not performative fluff.
This is a no-judgment zone, grounded in honesty, transparency, and lived experience.
We believe real impact starts with real people .
Sustainability Over Hype
We build businesses with intention—not burnout.
We prioritize consistency, not clout.
Our strategies are rooted in data, clarity, and long-term impact.
We lead with action, not ego.
If the numbers don’t make sense, we don’t move.
We don’t just meet expectations—we exceed them.
Every decision centers on the client experience.
We lead with respect, empathy, and accountability.
Mistakes happen—we own them and offer solutions.
100% effort, every project, every time.
Authenticity Without Compromise
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Jordonna "Dia" Colley
Director of Operations | Systems Strategist
Online Business Consultant
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Tricia Boisson
Director of Client Experience |
Executive Support Manager
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Tania Thomas
Creative Director |
Brand Strategist & Web Designer
We don’t just build systems—we build legacies. Our mission is to help minority entrepreneurs reclaim their time, scale with purpose, and become industry leaders with brands that command recognition and respect.
Ready to Run Your Business Like a CEO?
We support founders who are ready to stop juggling and start leading.
Our clients typically come to me when:
They’re scaling, but their backend is holding them back.
Their team is growing, but no one knows what’s going on.
They want to grow without burning out.